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Data is a popular buzzword right now, but data is just data, not a solution. It’s the interpretation and understanding of that data that’s empowering. And what’s more empowering is when you use data early and often, like we do.
We believe understanding “what happened?’ isn’t enough. Our analytic solutions combine traditional performance analytics with cutting edge marketing sciences to understand ‘why that happened’? and ‘what will happen.’?
For your brand to stay relevant, you need to see consumers as people. Sounds easy. But, it’s not. People will walk an extra three blocks to a local coffee shop just to get ‘their’? coffee. They’ll ignore a 20% off sale but sprint for the computer store on a tax-free holiday. Want to know why? So do we. In fact, we’re obsessed with finding out why.
Our Brand Strategy group reaches out to more than 50,000 people a year in order to conduct our own quantitative and qualitative research. We don’t stop asking ‘why’? until we know what your people know and what you need to know. So whether you partner with Executive Data & Design for market research, brand identity development, consumer profiling or any of our other offerings, we will help you identify a strategic path tailored to ensure the growth of your brand.
Truth is, we don’t care if it’s a TV spot during the ‘BIG GAME’ or a tiny Facebook static banner. We’re just determined to make your audience laugh, chuckle, try something new, feel smart or care. And our hand-picked team can do it in 140 characters or with a $20,000 budget.
Achieving success means looking beyond the Likes, and driving real business results built on sound measurement. We understand that in the social world, content is currency. Therefore we create beautiful, dynamic content to organically ‘pay our way’ to play in the crowded social space.
How? We start with desired objectives; gather insights on the audience, weigh the existing realities of conversion and community, and work towards the useful connect that humans find with favorite brands.
We are also ‘friends’ with major and emerging players in all categories, like: Facebook, Twitter, LinkedIn, Pinterest, Google, Buddy Media, and Percolate.
An innovative tech group knows it’s not about the tools, the device or the platform. It’s about the user experience and the connection technology makes to the user. Most developers only care about seamless experiences from device to device. But that’s just where we start.
Each experience should be unique, intuitive, inspiring and seamless. Not just for the device, for the user.