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Messaging and push notifications are two of the most oft-used mobile marketing tools that have been known to yield excellent results. With billions of people around the world now opting to use smart mobile devices, mobile applications have now become a viable channel of communication for marketers. Executive Data & Design will design your company branded app that will drive engagement and customer participation, messaging and push notifications can be incredibly effective when used in the right way.
With geo-targeting come the advantages of geo-fencing, which allows marketers to establish a virtual fence around a particular, defined geographical area for targeted marketing efforts. You can device the radius and coverage of the area, and use messages and push notifications to send important information to users who are inside the area.This way, you can leverage the local preferences of users to establish your business as a viable local milestone. The trick is to stress on the advantages of proximity between the value offer in your message and the user. This process is significantly useful for making the most of seasonal sales, answering surges in demand and trends for various products and services, and providing highly targeted value offers.
For particular business locations, messages and push notifications can be used to inform customers about the special offers and new products and services that you currently have on offer whenever they walk by your physical selling location. This way, you do not only provide value, but also convenience which becomes a convincing selling point, enticing customers to make a purchase and provide you with more business.